Willow Grace
Health & Wellness2024About project
Willow Grace is a Framer Marketplace template designed specifically for couples therapy and relationship counselling practices. The brief was to create something warm, trustworthy, and distinctly different from the clinical aesthetic common in healthcare websites. Soft tones, gentle animations, and an intuitive layout structure were prioritised to make the template feel immediately usable for its intended audience.
The approach
The template was designed to work out of the box for therapists and counsellors with minimal customisation needed. Five specific reviewer issues were addressed before the template passed Framer Marketplace review. The design system was built to allow colour palette swaps without breaking layout integrity, making it versatile for different practice aesthetics.
The outcome
Willow Grace was published on the Framer Marketplace and has since served as the foundation for multiple client builds. The template demonstrated that niche, audience-specific templates outperform generic ones in a competitive marketplace.
